Negotiation Guide
Opening Offer
$60,872
Fair Price
$62,372
Walk Away Above
$64,661
- • Recent buyers paid ~$4,578 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$60,255
Est. Invoice$62,264
Holdback (est.)$2,009
MSRP (Sticker)$66,950
Asking Price$62,950
Markup-$4,000
Est. Dealer Margin on This Car$2,695
Percentile50% of inventory is priced lower
Days on Lot4 days
What Others Paid (Last 30 Days)
Cars Sold8463
Avg Markup-$4,578
Median Markup-$4,500
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell38 days
Dealer Profile
Inventory67 vehicles
Avg Markup (All Models)-$466
Avg Markup (F-150)-$3,231
% Below MSRP79%
Avg Days to Sell35 days
Avg Sold Markup-$1,548
Price History
Jul 9, 2026$64,950 → $61,950(-$3,000)
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