Negotiation Guide
Opening Offer
$57,919
Fair Price
$59,419
Walk Away Above
$61,937
- • Recent buyers paid ~$4,578 below MSRP
- • Sitting 65 days (avg 38) — extra leverage
- • Price already dropped 2 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$58,010
Est. Invoice$59,943
Holdback (est.)$1,934
MSRP (Sticker)$64,455
Asking Price$59,705
Markup-$4,750
Est. Dealer Margin on This Car$1,696
Percentile7% of inventory is priced lower
Days on Lot65 days
What Others Paid (Last 30 Days)
Cars Sold8463
Avg Markup-$4,578
Median Markup-$4,500
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell38 days
Dealer Profile
Inventory29 vehicles
Avg Markup (All Models)-$2,905
Avg Markup (F-150)-$4,313
% Below MSRP100%
Avg Days to Sell28 days
Avg Sold Markup-$2,353
Price History
Jul 9, 2026$63,455 → $60,455(-$3,000)
Aug 1, 2026$60,455 → $58,705(-$1,750)
Aug 6, 2026$58,705 → $59,705(+$1,000)
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