Negotiation Guide
Opening Offer
$60,037
Fair Price
$61,537
Walk Away Above
$63,826
- • Recent buyers paid ~$4,578 below MSRP
Price Breakdown
Est. Dealer Cost$59,504
Est. Invoice$61,487
Holdback (est.)$1,983
MSRP (Sticker)$66,115
Asking Price$63,115
Markup-$3,000
Est. Dealer Margin on This Car$3,612
Percentile97% of inventory is priced lower
Days on Lot4 days
What Others Paid (Last 30 Days)
Cars Sold8463
Avg Markup-$4,578
Median Markup-$4,500
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell38 days
Dealer Profile
Inventory113 vehicles
Avg Markup (All Models)-$1,611
Avg Markup (F-150)-$2,500
% Below MSRP100%
Avg Days to Sell29 days
Avg Sold Markup-$1,389
Cheaper F-150 XLT Inventory
Carey FordCarey, OH
-$4,750$55,1654d
Reineke Ford of LimaLima, OH
-$4,750$55,5604d
Reineke Ford of LimaLima, OH
-$4,750$55,1654d
Reineke Ford of TiffinTiffin, OH
-$4,750$60,57551d
Reineke Ford of TiffinTiffin, OH
-$4,750$55,6604d
Raabe FordDelphos, OH
-$4,750$55,1654d
Reineke Ford of FindlayFindlay, OH
-$4,750$55,1654d
Reineke Ford, Inc.Fostoria, OH
-$4,750$55,1654d
Campbell Ford, Inc.Niles, MI
-$4,750$55,1654d
Campbell Ford, Inc.Niles, MI
-$4,750$55,1654d