Negotiation Guide
Opening Offer
$58,242
Fair Price
$59,742
Walk Away Above
$62,031
- • Recent buyers paid ~$4,578 below MSRP
Price Breakdown
Est. Dealer Cost$57,888
Est. Invoice$59,818
Holdback (est.)$1,930
MSRP (Sticker)$64,320
Asking Price$60,320
Markup-$4,000
Est. Dealer Margin on This Car$2,432
Percentile50% of inventory is priced lower
Days on Lot4 days
What Others Paid (Last 30 Days)
Cars Sold8463
Avg Markup-$4,578
Median Markup-$4,500
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell38 days
Dealer Profile
Inventory125 vehicles
Avg Markup (All Models)-$2,506
Avg Markup (F-150)-$3,744
% Below MSRP100%
Avg Days to Sell29 days
Avg Sold Markup-$1,906
Cheaper F-150 XLT Inventory
Carey FordCarey, OH
-$4,750$55,1654d
Reineke Ford of LimaLima, OH
-$4,750$55,5604d
Reineke Ford of LimaLima, OH
-$4,750$55,1654d
Reineke Ford of TiffinTiffin, OH
-$4,750$60,57551d
Reineke Ford of TiffinTiffin, OH
-$4,750$55,6604d
Raabe FordDelphos, OH
-$4,750$55,1654d
Reineke Ford of FindlayFindlay, OH
-$4,750$55,1654d
Reineke Ford, Inc.Fostoria, OH
-$4,750$55,1654d
Campbell Ford, Inc.Niles, MI
-$4,750$55,1654d
Campbell Ford, Inc.Niles, MI
-$4,750$55,1654d