Negotiation Guide
Opening Offer
$59,652
Fair Price
$61,152
Walk Away Above
$63,441
- • Recent buyers paid ~$4,578 below MSRP
Price Breakdown
Est. Dealer Cost$59,157
Est. Invoice$61,129
Holdback (est.)$1,972
MSRP (Sticker)$65,730
Asking Price$61,730
Markup-$4,000
Est. Dealer Margin on This Car$2,573
Percentile50% of inventory is priced lower
Days on Lot4 days
What Others Paid (Last 30 Days)
Cars Sold8463
Avg Markup-$4,578
Median Markup-$4,500
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell38 days
Dealer Profile
Inventory76 vehicles
Avg Markup (All Models)-$2,125
Avg Markup (F-150)-$3,913
% Below MSRP100%
Avg Days to Sell34 days
Avg Sold Markup-$1,761
Cheaper F-150 XLT Inventory
Carey FordCarey, OH
-$4,750$55,1654d
Reineke Ford of LimaLima, OH
-$4,750$55,5604d
Reineke Ford of LimaLima, OH
-$4,750$55,1654d
Reineke Ford of TiffinTiffin, OH
-$4,750$60,57551d
Reineke Ford of TiffinTiffin, OH
-$4,750$55,6604d
Raabe FordDelphos, OH
-$4,750$55,1654d
Reineke Ford of FindlayFindlay, OH
-$4,750$55,1654d
Reineke Ford, Inc.Fostoria, OH
-$4,750$55,1654d
Campbell Ford, Inc.Niles, MI
-$4,750$55,1654d
Campbell Ford, Inc.Niles, MI
-$4,750$55,1654d