Negotiation Guide
Opening Offer
$51,777
Fair Price
$53,277
Walk Away Above
$55,648
- • Recent buyers paid ~$4,148 below MSRP
- • Sitting 75 days (avg 37) — extra leverage
- • Price already dropped 2 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$52,218
Est. Invoice$53,959
Holdback (est.)$1,741
MSRP (Sticker)$58,020
Asking Price$54,020
Markup-$4,000
Est. Dealer Margin on This Car$1,802
Percentile49% of inventory is priced lower
Days on Lot75 days
What Others Paid (Last 30 Days)
Cars Sold5984
Avg Markup-$4,148
Median Markup-$4,000
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell37 days
Dealer Profile
Inventory237 vehicles
Avg Markup (All Models)-$1,861
Avg Markup (F-150)-$3,198
% Below MSRP100%
Avg Days to Sell38 days
Avg Sold Markup-$1,737
Price History
Jul 9, 2026$57,020 → $54,270(-$2,750)
Aug 6, 2026$54,020 → $55,020(+$1,000)
Aug 15, 2026$55,020 → $54,020(-$1,000)
Cheaper F-150 STX Inventory
Peoria FordPeoria, AZ
-$5,000$43,31549d
Ferrario FordElmira, NY
-$5,000$47,55575d
Paducah Ford, Inc.Paducah, KY
-$4,500$46,3655d
Bob Tomes FordMckinney, TX
-$4,500$47,6305d
Five Star FordNorth Richland Hills, TX
-$4,500$43,1905d
AutoNation Ford Gulf FreewayHouston, TX
-$4,500$43,2805d
Planet FordSpring, TX
-$4,500$47,5405d
Planet FordSpring, TX
-$4,500$43,1905d
Tomball Ford, Inc.Tomball, TX
-$4,500$43,5855d
Tomball Ford, Inc.Tomball, TX
-$4,500$47,0705d