Negotiation Guide
Opening Offer
$50,767
Fair Price
$52,267
Walk Away Above
$54,634
- • Recent buyers paid ~$4,148 below MSRP
- • Sitting 75 days (avg 37) — extra leverage
- • Price already dropped 2 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$51,300
Est. Invoice$53,010
Holdback (est.)$1,710
MSRP (Sticker)$57,000
Asking Price$53,000
Markup-$4,000
Est. Dealer Margin on This Car$1,700
Percentile49% of inventory is priced lower
Days on Lot75 days
What Others Paid (Last 30 Days)
Cars Sold5984
Avg Markup-$4,148
Median Markup-$4,000
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell37 days
Dealer Profile
Inventory71 vehicles
Avg Markup (All Models)-$845
Avg Markup (F-150)-$3,556
% Below MSRP80%
Avg Days to Sell37 days
Avg Sold Markup-$1,365
Price History
Jul 9, 2026$55,500 → $52,500(-$3,000)
Aug 6, 2026$52,500 → $53,500(+$1,000)
Aug 19, 2026$53,500 → $53,000(-$500)
Cheaper F-150 STX Inventory
Peoria FordPeoria, AZ
-$5,000$43,31549d
Ferrario FordElmira, NY
-$5,000$47,55575d
Paducah Ford, Inc.Paducah, KY
-$4,500$46,3655d
Bob Tomes FordMckinney, TX
-$4,500$47,6305d
Five Star FordNorth Richland Hills, TX
-$4,500$43,1905d
AutoNation Ford Gulf FreewayHouston, TX
-$4,500$43,2805d
Planet FordSpring, TX
-$4,500$47,5405d
Planet FordSpring, TX
-$4,500$43,1905d
Tomball Ford, Inc.Tomball, TX
-$4,500$43,5855d
Tomball Ford, Inc.Tomball, TX
-$4,500$47,0705d