Negotiation Guide
Opening Offer
$49,955
Fair Price
$51,455
Walk Away Above
$53,818
- • Recent buyers paid ~$4,148 below MSRP
- • Sitting 75 days (avg 37) — extra leverage
- • Price already dropped 2 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$50,562
Est. Invoice$52,247
Holdback (est.)$1,685
MSRP (Sticker)$56,180
Asking Price$51,680
Markup-$4,500
Est. Dealer Margin on This Car$1,118
Percentile4% of inventory is priced lower
Days on Lot75 days
What Others Paid (Last 30 Days)
Cars Sold5984
Avg Markup-$4,148
Median Markup-$4,000
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell37 days
Dealer Profile
Inventory334 vehicles
Avg Markup (All Models)-$1,003
Avg Markup (F-150)-$4,316
% Below MSRP82%
Avg Days to Sell36 days
Avg Sold Markup-$951
Price History
Jul 9, 2026$55,180 → $51,180(-$4,000)
Aug 6, 2026$51,180 → $52,180(+$1,000)
Aug 19, 2026$52,180 → $51,680(-$500)
Cheaper F-150 STX Inventory
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-$5,000$47,55575d
Paducah Ford, Inc.Paducah, KY
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Bob Tomes FordMckinney, TX
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Five Star FordNorth Richland Hills, TX
-$4,500$43,1905d
AutoNation Ford Gulf FreewayHouston, TX
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Planet FordSpring, TX
-$4,500$47,5405d
Planet FordSpring, TX
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Tomball Ford, Inc.Tomball, TX
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Tomball Ford, Inc.Tomball, TX
-$4,500$47,0705d