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Deal Sheet: 2026 F-150 STX
West Herr Ford of Rochester · Rochester, NY · VIN: 1FTFW2LD3TFB07628
Negotiation Guide
Opening Offer
$49,906
Fair Price
$51,406
Walk Away Above
$53,768
- • Recent buyers paid ~$4,148 below MSRP
- • Sitting 75 days (avg 37) — extra leverage
- • Price already dropped 2 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$50,517
Est. Invoice$52,201
Holdback (est.)$1,684
MSRP (Sticker)$56,130
Asking Price$52,130
Markup-$4,000
Est. Dealer Margin on This Car$1,613
Percentile49% of inventory is priced lower
Days on Lot75 days
What Others Paid (Last 30 Days)
Cars Sold5984
Avg Markup-$4,148
Median Markup-$4,000
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell37 days
Dealer Profile
Inventory96 vehicles
Avg Markup (All Models)-$2,151
Avg Markup (F-150)-$3,375
% Below MSRP100%
Avg Days to Sell37 days
Avg Sold Markup-$1,416
Price History
Jul 9, 2026$54,630 → $51,630(-$3,000)
Aug 6, 2026$51,630 → $52,630(+$1,000)
Aug 19, 2026$52,630 → $52,130(-$500)
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