Negotiation Guide
Opening Offer
$50,937
Fair Price
$52,437
Walk Away Above
$54,511
- • Recent buyers paid ~$4,148 below MSRP
- • Price already dropped 2 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$50,927
Est. Invoice$52,624
Holdback (est.)$1,698
MSRP (Sticker)$56,585
Asking Price$52,585
Markup-$4,000
Est. Dealer Margin on This Car$1,659
Percentile49% of inventory is priced lower
Days on Lot49 days
What Others Paid (Last 30 Days)
Cars Sold5984
Avg Markup-$4,148
Median Markup-$4,000
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell37 days
Dealer Profile
Inventory63 vehicles
Avg Markup (All Models)-$1,901
Avg Markup (F-150)-$3,600
% Below MSRP100%
Avg Days to Sell39 days
Avg Sold Markup-$2,142
Price History
Jul 9, 2026$55,085 → $52,085(-$3,000)
Aug 6, 2026$52,085 → $53,085(+$1,000)
Aug 19, 2026$53,085 → $52,585(-$500)
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