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Deal Sheet: 2026 F-150 XL
Bob Moore Ford · Oklahoma City, OK · VIN: 1FTFW1L89TKE38928
Negotiation Guide
Opening Offer
$48,761
Fair Price
$50,261
Walk Away Above
$51,548
- • Recent buyers paid ~$2,237 below MSRP
- • Sitting 59 days (avg 36) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$47,552
Est. Invoice$49,137
Holdback (est.)$1,585
MSRP (Sticker)$52,835
Asking Price$50,835
Markup-$2,000
Est. Dealer Margin on This Car$3,284
Percentile32% of inventory is priced lower
Days on Lot59 days
What Others Paid (Last 30 Days)
Cars Sold986
Avg Markup-$2,237
Median Markup-$2,000
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell36 days
Dealer Profile
Inventory197 vehicles
Avg Markup (All Models)-$1,819
Avg Markup (F-150)-$2,818
% Below MSRP100%
Avg Days to Sell36 days
Avg Sold Markup-$1,610
Price History
Jul 9, 2026$51,835 → $50,335(-$1,500)
Aug 6, 2026$50,335 → $50,835(+$500)
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