Negotiation Guide
Opening Offer
$49,357
Fair Price
$50,857
Walk Away Above
$52,251
- • Recent buyers paid ~$2,237 below MSRP
- • Sitting 73 days (avg 36) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$48,281
Est. Invoice$49,890
Holdback (est.)$1,609
MSRP (Sticker)$53,645
Asking Price$51,645
Markup-$2,000
Est. Dealer Margin on This Car$3,365
Percentile32% of inventory is priced lower
Days on Lot73 days
What Others Paid (Last 30 Days)
Cars Sold986
Avg Markup-$2,237
Median Markup-$2,000
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell36 days
Dealer Profile
Inventory187 vehicles
Avg Markup (All Models)-$2,754
Avg Markup (F-150)-$3,758
% Below MSRP100%
Avg Days to Sell37 days
Avg Sold Markup-$1,793
Price History
Jul 9, 2026$52,645 → $51,145(-$1,500)
Aug 6, 2026$51,145 → $51,645(+$500)
Cheaper F-150 XL Inventory
Bill Utter FordDenton, TX
-$2,500$46,0903d
Grand Prairie FordGrand Prairie, TX
-$2,500$41,0753d
Sam Pack's Five Star FordCarrollton, TX
-$2,500$39,8803d
Clay Cooley FordArlington, TX
-$2,500$39,8803d
Five Star FordNorth Richland Hills, TX
-$2,500$39,8803d
Five Star FordNorth Richland Hills, TX
-$2,500$41,0753d
Randall Reed's Planet FordHumble, TX
-$2,500$39,8803d
Randall Reed's Planet FordHumble, TX
-$2,500$39,8803d
Friendly FordCrosby, TX
-$2,500$44,8953d
Friendly FordCrosby, TX
-$2,500$46,0903d