Deal Sheet: 2026 F-150 XL

Bob Moore Ford · Oklahoma City, OK · VIN: 1FTFW1L86TKE40880

Negotiation Guide

Opening Offer

$50,549

Fair Price

$52,049

Walk Away Above

$52,567

• Recent buyers paid ~$1,036 below MSRP

Price Breakdown

Est. Dealer Cost$47,777

Est. Invoice$49,369

Holdback$1,593

MSRP (Sticker)$53,085

Asking Price$52,085

Markup-$1,000

Dealer Margin on This Car$4,309

Percentile100% of inventory is priced lower

Days on Lot5 days

What Others Paid (Last 30 Days)

Cars Sold596

Avg Markup-$1,036

Median Markup-$1,000

Best Deal-$2,250

Worst Deal-$1,000

% Sold Below MSRP100%

Avg Days to Sell11 days

Dealer Profile

Inventory240 vehicles

Avg Markup (All Models)-$475

Avg Markup (F-150)-$1,200

% Below MSRP100%

Avg Days to Sell12 days

Avg Sold Markup-$697

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