Negotiation Guide
Opening Offer
$49,348
Fair Price
$50,848
Walk Away Above
$51,967
- • Recent buyers paid ~$2,237 below MSRP
- • Price already dropped 2 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$47,777
Est. Invoice$49,369
Holdback (est.)$1,593
MSRP (Sticker)$53,085
Asking Price$51,085
Markup-$2,000
Est. Dealer Margin on This Car$3,309
Percentile32% of inventory is priced lower
Days on Lot54 days
What Others Paid (Last 30 Days)
Cars Sold986
Avg Markup-$2,237
Median Markup-$2,000
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell36 days
Dealer Profile
Inventory315 vehicles
Avg Markup (All Models)-$1,871
Avg Markup (F-150)-$3,260
% Below MSRP94%
Avg Days to Sell34 days
Avg Sold Markup-$1,683
Price History
Jul 9, 2026$52,085 → $50,585(-$1,500)
Aug 6, 2026$50,585 → $51,085(+$500)
Aug 9, 2026$51,085 → $53,085(+$2,000)
Aug 12, 2026$53,085 → $51,085(-$2,000)
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