Negotiation Guide
Opening Offer
$51,638
Fair Price
$53,138
Walk Away Above
$54,257
- • Recent buyers paid ~$2,237 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$49,838
Est. Invoice$51,499
Holdback (est.)$1,661
MSRP (Sticker)$55,375
Asking Price$53,875
Markup-$1,500
Est. Dealer Margin on This Car$4,038
Percentile45% of inventory is priced lower
Days on Lot9 days
What Others Paid (Last 30 Days)
Cars Sold986
Avg Markup-$2,237
Median Markup-$2,000
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell36 days
Dealer Profile
Inventory220 vehicles
Avg Markup (All Models)-$2,016
Avg Markup (F-150)-$2,894
% Below MSRP100%
Avg Days to Sell36 days
Avg Sold Markup-$1,909
Price History
Aug 15, 2026$54,375 → $53,875(-$500)
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