Negotiation Guide
Opening Offer
$51,200
Fair Price
$52,700
Walk Away Above
$53,995
- • Recent buyers paid ~$2,237 below MSRP
- • Sitting 59 days (avg 36) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$49,761
Est. Invoice$51,420
Holdback (est.)$1,659
MSRP (Sticker)$55,290
Asking Price$53,290
Markup-$2,000
Est. Dealer Margin on This Car$3,529
Percentile32% of inventory is priced lower
Days on Lot59 days
What Others Paid (Last 30 Days)
Cars Sold986
Avg Markup-$2,237
Median Markup-$2,000
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell36 days
Dealer Profile
Inventory64 vehicles
Avg Markup (All Models)-$2,500
Avg Markup (F-150)-$3,500
% Below MSRP100%
Avg Days to Sell32 days
Avg Sold Markup-$2,545
Price History
Jul 9, 2026$54,290 → $52,790(-$1,500)
Aug 6, 2026$52,790 → $53,290(+$500)
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