Negotiation Guide
Opening Offer
$49,690
Fair Price
$51,190
Walk Away Above
$52,502
- • Recent buyers paid ~$2,237 below MSRP
- • Sitting 62 days (avg 36) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$48,434
Est. Invoice$50,048
Holdback (est.)$1,614
MSRP (Sticker)$53,815
Asking Price$51,815
Markup-$2,000
Est. Dealer Margin on This Car$3,382
Percentile32% of inventory is priced lower
Days on Lot62 days
What Others Paid (Last 30 Days)
Cars Sold986
Avg Markup-$2,237
Median Markup-$2,000
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell36 days
Dealer Profile
Inventory91 vehicles
Avg Markup (All Models)-$2,511
Avg Markup (F-150)-$3,818
% Below MSRP100%
Avg Days to Sell35 days
Avg Sold Markup-$2,436
Price History
Jul 9, 2026$52,815 → $51,315(-$1,500)
Aug 6, 2026$51,315 → $51,815(+$500)
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