Negotiation Guide
Opening Offer
$51,279
Fair Price
$52,779
Walk Away Above
$53,297
- • Recent buyers paid ~$1,036 below MSRP
Price Breakdown
Est. Dealer Cost$48,434
Est. Invoice$50,048
Holdback$1,614
MSRP (Sticker)$53,815
Asking Price$52,815
Markup-$1,000
Dealer Margin on This Car$4,382
Percentile100% of inventory is priced lower
Days on Lot12 days
What Others Paid (Last 30 Days)
Cars Sold596
Avg Markup-$1,036
Median Markup-$1,000
Best Deal-$2,250
Worst Deal-$1,000
% Sold Below MSRP100%
Avg Days to Sell11 days
Dealer Profile
Inventory78 vehicles
Avg Markup (All Models)-$788
Avg Markup (F-150)-$1,450
% Below MSRP100%
Avg Days to Sell12 days
Avg Sold Markup-$950
Cheaper F-150 XL Inventory
Suburban Ford of WaterfordWaterford, MI
-$2,250$50,95523d
Montrose Ford, LLCAkron, OH
-$2,250$41,0555d
Fred Grande Ford Sales, Inc.Richmond, MI
-$2,250$41,6355d
Fred Grande Ford Sales, Inc.Richmond, MI
-$2,250$41,6355d
Fred Grande Ford Sales, Inc.Richmond, MI
-$2,250$41,0555d
Barber FordHolland, MI
-$2,250$47,47012d
Barber FordHolland, MI
-$2,250$44,35510d
Auto Park Ford of BremenBremen, IN
-$2,250$51,36519d
Atchinson Ford Sales, Inc.Belleville, MI
-$2,250$53,59523d
Atchinson Ford Sales, Inc.Belleville, MI
-$2,250$50,62017d