Negotiation Guide
Opening Offer
$50,192
Fair Price
$51,692
Walk Away Above
$52,954
- • Recent buyers paid ~$2,237 below MSRP
- • Sitting 55 days (avg 36) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$48,794
Est. Invoice$50,420
Holdback (est.)$1,626
MSRP (Sticker)$54,215
Asking Price$52,215
Markup-$2,000
Est. Dealer Margin on This Car$3,422
Percentile32% of inventory is priced lower
Days on Lot55 days
What Others Paid (Last 30 Days)
Cars Sold986
Avg Markup-$2,237
Median Markup-$2,000
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell36 days
Dealer Profile
Inventory91 vehicles
Avg Markup (All Models)-$2,566
Avg Markup (F-150)-$3,333
% Below MSRP100%
Avg Days to Sell40 days
Avg Sold Markup-$2,000
Price History
Jul 9, 2026$53,215 → $51,715(-$1,500)
Aug 6, 2026$51,715 → $52,215(+$500)
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