Negotiation Guide
Opening Offer
$50,663
Fair Price
$52,163
Walk Away Above
$53,282
- • Recent buyers paid ~$2,237 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$48,960
Est. Invoice$50,592
Holdback (est.)$1,632
MSRP (Sticker)$54,400
Asking Price$52,400
Markup-$2,000
Est. Dealer Margin on This Car$3,440
Percentile32% of inventory is priced lower
Days on Lot54 days
What Others Paid (Last 30 Days)
Cars Sold986
Avg Markup-$2,237
Median Markup-$2,000
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell36 days
Dealer Profile
Inventory14 vehicles
Avg Markup (All Models)-$2,357
Avg Markup (F-150)-$3,000
% Below MSRP100%
Avg Days to Sell41 days
Avg Sold Markup-$4,500
Price History
Jul 9, 2026$53,400 → $51,900(-$1,500)
Aug 6, 2026$51,900 → $52,400(+$500)
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