Deal Sheet: 2026 F-150 XL

Pritchard Auto Company · Britt, IA · VIN: 1FTFW1L52TKE44978

Negotiation Guide

Opening Offer

$51,083

Fair Price

$52,583

Walk Away Above

$53,702

• Recent buyers paid ~$2,237 below MSRP

Price Breakdown

Est. Dealer Cost$49,338

Est. Invoice$50,983

Holdback (est.)$1,645

MSRP (Sticker)$54,820

Asking Price$53,820

Markup-$1,000

Est. Dealer Margin on This Car$4,482

Percentile90% of inventory is priced lower

Days on Lot20 days

What Others Paid (Last 30 Days)

Cars Sold986

Avg Markup-$2,237

Median Markup-$2,000

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell36 days

Dealer Profile

Inventory29 vehicles

Avg Markup (All Models)-$2,009

Avg Markup (F-150)-$2,500

% Below MSRP100%

Avg Days to Sell40 days

Avg Sold Markup-$2,135

Price History

Aug 6, 2026$52,820 → $53,820(+$1,000)

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