Negotiation Guide
Opening Offer
$48,476
Fair Price
$49,976
Walk Away Above
$51,366
- • Recent buyers paid ~$2,237 below MSRP
- • Sitting 73 days (avg 36) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$47,480
Est. Invoice$49,062
Holdback (est.)$1,583
MSRP (Sticker)$52,755
Asking Price$50,755
Markup-$2,000
Est. Dealer Margin on This Car$3,276
Percentile32% of inventory is priced lower
Days on Lot73 days
What Others Paid (Last 30 Days)
Cars Sold986
Avg Markup-$2,237
Median Markup-$2,000
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell36 days
Dealer Profile
Inventory217 vehicles
Avg Markup (All Models)-$2,574
Avg Markup (F-150)-$3,583
% Below MSRP100%
Avg Days to Sell37 days
Avg Sold Markup-$2,044
Price History
Jul 9, 2026$51,755 → $50,255(-$1,500)
Aug 6, 2026$50,255 → $50,755(+$500)
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