Negotiation Guide
Opening Offer
$49,750
Fair Price
$51,250
Walk Away Above
$52,540
- • Recent buyers paid ~$2,237 below MSRP
- • Sitting 59 days (avg 36) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$48,447
Est. Invoice$50,062
Holdback (est.)$1,615
MSRP (Sticker)$53,830
Asking Price$51,830
Markup-$2,000
Est. Dealer Margin on This Car$3,383
Percentile32% of inventory is priced lower
Days on Lot59 days
What Others Paid (Last 30 Days)
Cars Sold986
Avg Markup-$2,237
Median Markup-$2,000
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell36 days
Dealer Profile
Inventory48 vehicles
Avg Markup (All Models)-$2,313
Avg Markup (F-150)-$3,458
% Below MSRP100%
Avg Days to Sell30 days
Avg Sold Markup-$1,457
Price History
Jul 9, 2026$52,830 → $51,330(-$1,500)
Aug 6, 2026$51,330 → $51,830(+$500)
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