Negotiation Guide
Opening Offer
$49,659
Fair Price
$51,159
Walk Away Above
$52,554
- • Recent buyers paid ~$2,237 below MSRP
- • Sitting 73 days (avg 36) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$48,555
Est. Invoice$50,174
Holdback (est.)$1,619
MSRP (Sticker)$53,950
Asking Price$51,950
Markup-$2,000
Est. Dealer Margin on This Car$3,395
Percentile32% of inventory is priced lower
Days on Lot73 days
What Others Paid (Last 30 Days)
Cars Sold986
Avg Markup-$2,237
Median Markup-$2,000
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell36 days
Dealer Profile
Inventory217 vehicles
Avg Markup (All Models)-$2,574
Avg Markup (F-150)-$3,583
% Below MSRP100%
Avg Days to Sell37 days
Avg Sold Markup-$2,044
Price History
Jul 9, 2026$52,950 → $51,450(-$1,500)
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