Negotiation Guide
Opening Offer
$44,352
Fair Price
$45,852
Walk Away Above
$47,926
- • Recent buyers paid ~$4,148 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$45,000
Est. Invoice$46,500
Holdback (est.)$1,500
MSRP (Sticker)$50,000
Asking Price$46,000
Markup-$4,000
Est. Dealer Margin on This Car$1,000
Percentile49% of inventory is priced lower
Days on Lot14 days
What Others Paid (Last 30 Days)
Cars Sold5984
Avg Markup-$4,148
Median Markup-$4,000
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell37 days
Dealer Profile
Inventory116 vehicles
Avg Markup (All Models)-$2,754
Avg Markup (F-150)-$4,644
% Below MSRP100%
Avg Days to Sell35 days
Avg Sold Markup-$2,799
Price History
Aug 19, 2026$46,500 → $46,000(-$500)
Cheaper F-150 STX Inventory
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