Negotiation Guide
Opening Offer
$43,507
Fair Price
$45,007
Walk Away Above
$47,081
- • Recent buyers paid ~$4,148 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$44,240
Est. Invoice$45,714
Holdback (est.)$1,475
MSRP (Sticker)$49,155
Asking Price$45,155
Markup-$4,000
Est. Dealer Margin on This Car$916
Percentile49% of inventory is priced lower
Days on Lot7 days
What Others Paid (Last 30 Days)
Cars Sold5984
Avg Markup-$4,148
Median Markup-$4,000
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell37 days
Dealer Profile
Inventory116 vehicles
Avg Markup (All Models)-$2,754
Avg Markup (F-150)-$4,644
% Below MSRP100%
Avg Days to Sell35 days
Avg Sold Markup-$2,799
Price History
Aug 19, 2026$45,655 → $45,155(-$500)
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