Negotiation Guide
Opening Offer
$39,775
Fair Price
$41,275
Walk Away Above
$43,290
- • Recent buyers paid ~$4,296 below MSRP
Price Breakdown
Est. Dealer Cost$40,775
Est. Invoice$42,134
Holdback (est.)$1,359
MSRP (Sticker)$45,305
Asking Price$41,305
Markup-$4,000
Est. Dealer Margin on This Car$531
Percentile42% of inventory is priced lower
Days on Lot14 days
What Others Paid (Last 30 Days)
Cars Sold5908
Avg Markup-$4,296
Median Markup-$4,500
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell36 days
Dealer Profile
Inventory125 vehicles
Avg Markup (All Models)-$2,376
Avg Markup (F-150)-$3,829
% Below MSRP100%
Avg Days to Sell36 days
Avg Sold Markup-$2,282
Price History
Aug 6, 2026$40,805 → $41,305(+$500)
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