Deal Sheet: 2026 F-150 STX

Group 1 Ford of El Paso · El Paso, TX · VIN: 1FTEX2KP4TKE69950

Negotiation Guide

Opening Offer

$39,820

Fair Price

$41,320

Walk Away Above

$43,337

• Recent buyers paid ~$4,296 below MSRP

Price Breakdown

Est. Dealer Cost$40,820

Est. Invoice$42,180

Holdback (est.)$1,361

MSRP (Sticker)$45,355

Asking Price$41,355

Markup-$4,000

Est. Dealer Margin on This Car$536

Percentile42% of inventory is priced lower

Days on Lot14 days

What Others Paid (Last 30 Days)

Cars Sold5908

Avg Markup-$4,296

Median Markup-$4,500

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell36 days

Dealer Profile

Inventory358 vehicles

Avg Markup (All Models)-$2,492

Avg Markup (F-150)-$3,647

% Below MSRP100%

Avg Days to Sell32 days

Avg Sold Markup-$1,876

Price History

Aug 6, 2026$40,855 → $41,355(+$500)

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