Negotiation Guide
Opening Offer
$39,820
Fair Price
$41,320
Walk Away Above
$43,337
- • Recent buyers paid ~$4,296 below MSRP
Price Breakdown
Est. Dealer Cost$40,820
Est. Invoice$42,180
Holdback (est.)$1,361
MSRP (Sticker)$45,355
Asking Price$41,355
Markup-$4,000
Est. Dealer Margin on This Car$536
Percentile42% of inventory is priced lower
Days on Lot14 days
What Others Paid (Last 30 Days)
Cars Sold5908
Avg Markup-$4,296
Median Markup-$4,500
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell36 days
Dealer Profile
Inventory249 vehicles
Avg Markup (All Models)-$1,791
Avg Markup (F-150)-$2,417
% Below MSRP100%
Avg Days to Sell36 days
Avg Sold Markup-$2,040
Price History
Aug 6, 2026$40,355 → $41,355(+$1,000)
Cheaper F-150 STX Inventory
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Laird Noller Ford, Inc.Topeka, KS
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