Negotiation Guide
Opening Offer
$45,998
Fair Price
$47,498
Walk Away Above
$48,617
- • Recent buyers paid ~$2,237 below MSRP
Price Breakdown
Est. Dealer Cost$44,762
Est. Invoice$46,254
Holdback (est.)$1,492
MSRP (Sticker)$49,735
Asking Price$48,235
Markup-$1,500
Est. Dealer Margin on This Car$3,474
Percentile45% of inventory is priced lower
Days on Lot38 days
What Others Paid (Last 30 Days)
Cars Sold986
Avg Markup-$2,237
Median Markup-$2,000
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell36 days
Dealer Profile
Inventory137 vehicles
Avg Markup (All Models)-$980
Avg Markup (F-150)-$3,156
% Below MSRP84%
Avg Days to Sell29 days
Avg Sold Markup-$951
Price History
Aug 6, 2026$47,735 → $48,235(+$500)
Cheaper F-150 XL Inventory
Bill Utter FordDenton, TX
-$2,500$46,0904d
Grand Prairie FordGrand Prairie, TX
-$2,500$41,0754d
Sam Pack's Five Star FordCarrollton, TX
-$2,500$39,8804d
Clay Cooley FordArlington, TX
-$2,500$39,8804d
Five Star FordNorth Richland Hills, TX
-$2,500$39,8804d
Five Star FordNorth Richland Hills, TX
-$2,500$41,0754d
Randall Reed's Planet FordHumble, TX
-$2,500$39,8804d
Randall Reed's Planet FordHumble, TX
-$2,500$39,8804d
Friendly FordCrosby, TX
-$2,500$44,8954d
Friendly FordCrosby, TX
-$2,500$46,0904d