Negotiation Guide
Opening Offer
$41,153
Fair Price
$42,653
Walk Away Above
$43,772
- • Recent buyers paid ~$2,237 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$40,401
Est. Invoice$41,748
Holdback (est.)$1,347
MSRP (Sticker)$44,890
Asking Price$42,890
Markup-$2,000
Est. Dealer Margin on This Car$2,489
Percentile32% of inventory is priced lower
Days on Lot9 days
What Others Paid (Last 30 Days)
Cars Sold986
Avg Markup-$2,237
Median Markup-$2,000
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell36 days
Dealer Profile
Inventory420 vehicles
Avg Markup (All Models)-$8
Avg Markup (F-150)-$2,726
% Below MSRP79%
Avg Days to Sell32 days
Avg Sold Markup-$687
Price History
Aug 15, 2026$43,390 → $42,890(-$500)
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