Negotiation Guide
Opening Offer
$40,658
Fair Price
$42,158
Walk Away Above
$43,277
- • Recent buyers paid ~$2,237 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$39,956
Est. Invoice$41,287
Holdback (est.)$1,332
MSRP (Sticker)$44,395
Asking Price$42,895
Markup-$1,500
Est. Dealer Margin on This Car$2,940
Percentile45% of inventory is priced lower
Days on Lot18 days
What Others Paid (Last 30 Days)
Cars Sold986
Avg Markup-$2,237
Median Markup-$2,000
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell36 days
Dealer Profile
Inventory329 vehicles
Avg Markup (All Models)-$2,117
Avg Markup (F-150)-$2,639
% Below MSRP100%
Avg Days to Sell38 days
Avg Sold Markup-$1,958
Price History
Aug 6, 2026$42,395 → $43,395(+$1,000)
Aug 15, 2026$43,395 → $42,895(-$500)
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