Negotiation Guide
Opening Offer
$41,216
Fair Price
$42,716
Walk Away Above
$44,023
- • Recent buyers paid ~$2,237 below MSRP
- • Sitting 66 days (avg 36) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$40,797
Est. Invoice$42,157
Holdback (est.)$1,360
MSRP (Sticker)$45,330
Asking Price$43,330
Markup-$2,000
Est. Dealer Margin on This Car$2,533
Percentile32% of inventory is priced lower
Days on Lot66 days
What Others Paid (Last 30 Days)
Cars Sold986
Avg Markup-$2,237
Median Markup-$2,000
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell36 days
Dealer Profile
Inventory79 vehicles
Avg Markup (All Models)-$1,959
Avg Markup (F-150)-$3,529
% Below MSRP100%
Avg Days to Sell34 days
Avg Sold Markup-$2,112
Price History
Jul 9, 2026$44,330 → $42,830(-$1,500)
Aug 6, 2026$42,830 → $43,330(+$500)
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