Negotiation Guide
Opening Offer
$41,378
Fair Price
$42,878
Walk Away Above
$43,997
- • Recent buyers paid ~$2,237 below MSRP
Price Breakdown
Est. Dealer Cost$40,604
Est. Invoice$41,957
Holdback (est.)$1,353
MSRP (Sticker)$45,115
Asking Price$43,615
Markup-$1,500
Est. Dealer Margin on This Car$3,012
Percentile45% of inventory is priced lower
Days on Lot19 days
What Others Paid (Last 30 Days)
Cars Sold986
Avg Markup-$2,237
Median Markup-$2,000
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell36 days
Dealer Profile
Inventory403 vehicles
Avg Markup (All Models)-$666
Avg Markup (F-150)-$3,148
% Below MSRP83%
Avg Days to Sell34 days
Avg Sold Markup-$871
Price History
Aug 6, 2026$42,115 → $43,615(+$1,500)
Cheaper F-150 XL Inventory
Bill Utter FordDenton, TX
-$2,500$46,0903d
Grand Prairie FordGrand Prairie, TX
-$2,500$41,0753d
Sam Pack's Five Star FordCarrollton, TX
-$2,500$39,8803d
Clay Cooley FordArlington, TX
-$2,500$39,8803d
Five Star FordNorth Richland Hills, TX
-$2,500$39,8803d
Five Star FordNorth Richland Hills, TX
-$2,500$41,0753d
Randall Reed's Planet FordHumble, TX
-$2,500$39,8803d
Randall Reed's Planet FordHumble, TX
-$2,500$39,8803d
Friendly FordCrosby, TX
-$2,500$44,8953d
Friendly FordCrosby, TX
-$2,500$46,0903d