Negotiation Guide
Opening Offer
$41,503
Fair Price
$43,003
Walk Away Above
$44,122
- • Recent buyers paid ~$2,237 below MSRP
Price Breakdown
Est. Dealer Cost$40,716
Est. Invoice$42,073
Holdback (est.)$1,357
MSRP (Sticker)$45,240
Asking Price$43,740
Markup-$1,500
Est. Dealer Margin on This Car$3,024
Percentile45% of inventory is priced lower
Days on Lot38 days
What Others Paid (Last 30 Days)
Cars Sold986
Avg Markup-$2,237
Median Markup-$2,000
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell36 days
Dealer Profile
Inventory137 vehicles
Avg Markup (All Models)-$980
Avg Markup (F-150)-$3,156
% Below MSRP84%
Avg Days to Sell29 days
Avg Sold Markup-$951
Price History
Aug 6, 2026$43,240 → $43,740(+$500)
Cheaper F-150 XL Inventory
Bill Utter FordDenton, TX
-$2,500$46,0904d
Grand Prairie FordGrand Prairie, TX
-$2,500$41,0754d
Sam Pack's Five Star FordCarrollton, TX
-$2,500$39,8804d
Clay Cooley FordArlington, TX
-$2,500$39,8804d
Five Star FordNorth Richland Hills, TX
-$2,500$39,8804d
Five Star FordNorth Richland Hills, TX
-$2,500$41,0754d
Randall Reed's Planet FordHumble, TX
-$2,500$39,8804d
Randall Reed's Planet FordHumble, TX
-$2,500$39,8804d
Friendly FordCrosby, TX
-$2,500$44,8954d
Friendly FordCrosby, TX
-$2,500$46,0904d