Negotiation Guide
Opening Offer
$43,510
Fair Price
$45,010
Walk Away Above
$46,340
- • Recent buyers paid ~$2,237 below MSRP
- • Sitting 68 days (avg 36) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$42,903
Est. Invoice$44,333
Holdback (est.)$1,430
MSRP (Sticker)$47,670
Asking Price$45,670
Markup-$2,000
Est. Dealer Margin on This Car$2,767
Percentile32% of inventory is priced lower
Days on Lot68 days
What Others Paid (Last 30 Days)
Cars Sold986
Avg Markup-$2,237
Median Markup-$2,000
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell36 days
Dealer Profile
Inventory82 vehicles
Avg Markup (All Models)-$2,168
Avg Markup (F-150)-$3,962
% Below MSRP100%
Avg Days to Sell35 days
Avg Sold Markup-$1,802
Price History
Jul 9, 2026$46,670 → $45,170(-$1,500)
Aug 6, 2026$45,170 → $45,670(+$500)
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