Negotiation Guide
Opening Offer
$43,048
Fair Price
$44,548
Walk Away Above
$45,667
- • Recent buyers paid ~$2,237 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$42,107
Est. Invoice$43,510
Holdback (est.)$1,404
MSRP (Sticker)$46,785
Asking Price$44,785
Markup-$2,000
Est. Dealer Margin on This Car$2,679
Percentile32% of inventory is priced lower
Days on Lot21 days
What Others Paid (Last 30 Days)
Cars Sold986
Avg Markup-$2,237
Median Markup-$2,000
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell36 days
Dealer Profile
Inventory82 vehicles
Avg Markup (All Models)-$2,131
Avg Markup (F-150)-$3,385
% Below MSRP100%
Avg Days to Sell40 days
Avg Sold Markup-$1,785
Price History
Jul 9, 2026$45,785 → $44,285(-$1,500)
Aug 6, 2026$44,285 → $44,785(+$500)
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