Deal Sheet: 2026 F-150 XL

Davis Ford Sales, Inc. · Fulton, MS · VIN: 1FTEX1K53TKD98734

Negotiation Guide

Opening Offer

$45,203

Fair Price

$46,703

Walk Away Above

$47,822

• Recent buyers paid ~$2,237 below MSRP

Price Breakdown

Est. Dealer Cost$44,046

Est. Invoice$45,514

Holdback (est.)$1,468

MSRP (Sticker)$48,940

Asking Price$46,940

Markup-$2,000

Est. Dealer Margin on This Car$2,894

Percentile32% of inventory is priced lower

Days on Lot17 days

What Others Paid (Last 30 Days)

Cars Sold986

Avg Markup-$2,237

Median Markup-$2,000

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell36 days

Dealer Profile

Inventory43 vehicles

Avg Markup (All Models)-$2,291

Avg Markup (F-150)-$3,900

% Below MSRP100%

Avg Days to Sell31 days

Avg Sold Markup-$2,160

Price History

Aug 6, 2026$46,440 → $46,940(+$500)

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-$2,500$46,0903d