Negotiation Guide
Opening Offer
$43,863
Fair Price
$45,363
Walk Away Above
$46,482
- • Recent buyers paid ~$2,237 below MSRP
Price Breakdown
Est. Dealer Cost$42,840
Est. Invoice$44,268
Holdback (est.)$1,428
MSRP (Sticker)$47,600
Asking Price$45,600
Markup-$2,000
Est. Dealer Margin on This Car$2,760
Percentile32% of inventory is priced lower
Days on Lot33 days
What Others Paid (Last 30 Days)
Cars Sold986
Avg Markup-$2,237
Median Markup-$2,000
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell36 days
Dealer Profile
Inventory255 vehicles
Avg Markup (All Models)-$2,063
Avg Markup (F-150)-$3,300
% Below MSRP100%
Avg Days to Sell33 days
Avg Sold Markup-$1,949
Price History
Aug 6, 2026$45,100 → $45,600(+$500)
Cheaper F-150 XL Inventory
Bill Utter FordDenton, TX
-$2,500$46,0903d
Grand Prairie FordGrand Prairie, TX
-$2,500$41,0753d
Sam Pack's Five Star FordCarrollton, TX
-$2,500$39,8803d
Clay Cooley FordArlington, TX
-$2,500$39,8803d
Five Star FordNorth Richland Hills, TX
-$2,500$39,8803d
Five Star FordNorth Richland Hills, TX
-$2,500$41,0753d
Randall Reed's Planet FordHumble, TX
-$2,500$39,8803d
Randall Reed's Planet FordHumble, TX
-$2,500$39,8803d
Friendly FordCrosby, TX
-$2,500$44,8953d
Friendly FordCrosby, TX
-$2,500$46,0903d