Deal Sheet: 2026 F-150 XLT

Two Rivers Ford, Inc. · Mount Juliet, TN · VIN: 1FTEW3LP5TKE47236

Negotiation Guide

Opening Offer

$49,202

Fair Price

$50,702

Walk Away Above

$52,991

• Recent buyers paid ~$4,578 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$49,752

Est. Invoice$51,410

Holdback (est.)$1,658

MSRP (Sticker)$55,280

Asking Price$51,280

Markup-$4,000

Est. Dealer Margin on This Car$1,528

Percentile50% of inventory is priced lower

Days on Lot39 days

What Others Paid (Last 30 Days)

Cars Sold8463

Avg Markup-$4,578

Median Markup-$4,500

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell38 days

Dealer Profile

Inventory310 vehicles

Avg Markup (All Models)-$2,079

Avg Markup (F-150)-$3,778

% Below MSRP100%

Avg Days to Sell30 days

Avg Sold Markup-$1,731

Price History

Jul 9, 2026$53,780 → $50,780(-$3,000)

Aug 6, 2026$50,780 → $51,280(+$500)

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