Negotiation Guide
Opening Offer
$44,491
Fair Price
$45,991
Walk Away Above
$48,268
- • Recent buyers paid ~$4,578 below MSRP
Price Breakdown
Est. Dealer Cost$45,491
Est. Invoice$47,007
Holdback (est.)$1,516
MSRP (Sticker)$50,545
Asking Price$46,545
Markup-$4,000
Est. Dealer Margin on This Car$1,055
Percentile50% of inventory is priced lower
Days on Lot5 days
What Others Paid (Last 30 Days)
Cars Sold8463
Avg Markup-$4,578
Median Markup-$4,500
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell38 days
Dealer Profile
Inventory359 vehicles
Avg Markup (All Models)-$2,033
Avg Markup (F-150)-$3,436
% Below MSRP100%
Avg Days to Sell26 days
Avg Sold Markup-$656
Cheaper F-150 XLT Inventory
Carey FordCarey, OH
-$4,750$55,1655d
Reineke Ford of LimaLima, OH
-$4,750$55,5605d
Reineke Ford of LimaLima, OH
-$4,750$55,1655d
Reineke Ford of TiffinTiffin, OH
-$4,750$60,57552d
Reineke Ford of TiffinTiffin, OH
-$4,750$55,6605d
Raabe FordDelphos, OH
-$4,750$55,1655d
Reineke Ford of FindlayFindlay, OH
-$4,750$55,1655d
Reineke Ford, Inc.Fostoria, OH
-$4,750$55,1655d
Campbell Ford, Inc.Niles, MI
-$4,750$55,1655d
Campbell Ford, Inc.Niles, MI
-$4,750$55,1655d