This Is Already a Great Deal
Opening Offer
$48,686
Asking Price
$48,540
Max Price
$48,540
- • Recent buyers paid ~$1,548 below MSRP
- • Sitting 33 days (avg 19) — extra leverage
- • Price already dropped 2 time(s) — dealer is motivated
- • Asking price is already $3,057 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$48,186
Est. Invoice$49,792
Holdback (est.)$1,606
MSRP (Sticker)$53,540
Asking Price$48,540
Markup-$5,000
Est. Dealer Margin on This Car$354
Percentile20% of inventory is priced lower
Days on Lot33 days
What Others Paid (Last 30 Days)
Cars Sold8248
Avg Markup-$1,549
Median Markup-$1,500
Best Deal-$6,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell19 days
Dealer Profile
Inventory90 vehicles
Avg Markup (All Models)-$2,633
Avg Markup (F-150)-$4,875
% Below MSRP100%
Avg Days to Sell21 days
Avg Sold Markup-$864
Price History
Jun 20, 2026$52,540 → $51,540(-$1,000)
Jul 4, 2026$51,540 → $52,540(+$1,000)
Jul 9, 2026$52,540 → $48,540(-$4,000)
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