Negotiation Guide
Opening Offer
$45,957
Fair Price
$47,457
Walk Away Above
$49,798
- • Recent buyers paid ~$4,148 below MSRP
- • Sitting 75 days (avg 37) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$46,926
Est. Invoice$48,490
Holdback (est.)$1,564
MSRP (Sticker)$52,140
Asking Price$48,140
Markup-$4,000
Est. Dealer Margin on This Car$1,214
Percentile49% of inventory is priced lower
Days on Lot75 days
What Others Paid (Last 30 Days)
Cars Sold5984
Avg Markup-$4,148
Median Markup-$4,000
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell37 days
Dealer Profile
Inventory133 vehicles
Avg Markup (All Models)-$2,568
Avg Markup (F-150)-$3,652
% Below MSRP100%
Avg Days to Sell36 days
Avg Sold Markup-$2,327
Price History
Jul 9, 2026$50,640 → $47,640(-$3,000)
Aug 6, 2026$47,640 → $48,140(+$500)
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