Negotiation Guide
Opening Offer
$52,096
Fair Price
$53,596
Walk Away Above
$54,225
- • Recent buyers paid ~$1,259 below MSRP
Price Breakdown
Est. Dealer Cost$49,370
Est. Invoice$51,015
Holdback (est.)$1,646
MSRP (Sticker)$54,855
Asking Price$53,855
Markup-$1,000
Est. Dealer Margin on This Car$4,486
Percentile100% of inventory is priced lower
Days on Lot27 days
What Others Paid (Last 30 Days)
Cars Sold5235
Avg Markup-$1,259
Median Markup-$1,000
Best Deal-$5,500
Worst Deal-$1,000
% Sold Below MSRP100%
Avg Days to Sell18 days
Dealer Profile
Inventory554 vehicles
Avg Markup (All Models)-$968
Avg Markup (F-150)-$1,169
% Below MSRP100%
Avg Days to Sell19 days
Avg Sold Markup-$945
Cheaper F-150 STX Inventory
Mid-Tenn Ford Truck Sales, Inc.Nashville, TN
-$5,500$41,25013d
Capitol FordSanta Fe, NM
-$5,000$41,54527d
Mullinax FordOlympia, WA
-$5,000$49,05527d
Sam Scism Motors, Inc.Farmington, MO
-$5,000$47,92527d
Hassett FordWantagh, NY
-$5,000$49,47527d
Manhattan FordManhattan, KS
-$5,000$46,93527d
Kunes Country Ford of DelavanDelavan, WI
-$5,000$48,12027d
Barber-Dyson FordElk City, OK
-$5,000$51,77027d
Clay Cooley FordArlington, TX
-$5,000$47,36027d
Kendall Ford of BendBend, OR
-$5,000$46,24027d