Negotiation Guide
Opening Offer
$48,812
Fair Price
$50,312
Walk Away Above
$52,669
- • Recent buyers paid ~$4,148 below MSRP
- • Sitting 75 days (avg 37) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$49,523
Est. Invoice$51,173
Holdback (est.)$1,651
MSRP (Sticker)$55,025
Asking Price$51,025
Markup-$4,000
Est. Dealer Margin on This Car$1,503
Percentile49% of inventory is priced lower
Days on Lot75 days
What Others Paid (Last 30 Days)
Cars Sold5984
Avg Markup-$4,148
Median Markup-$4,000
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell37 days
Dealer Profile
Inventory323 vehicles
Avg Markup (All Models)-$1,834
Avg Markup (F-150)-$3,358
% Below MSRP94%
Avg Days to Sell37 days
Avg Sold Markup-$1,673
Price History
Jul 9, 2026$53,525 → $50,525(-$3,000)
Aug 6, 2026$50,525 → $51,025(+$500)
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