Deal Sheet: 2026 F-150 STX

Ed Koehn Ford of Wayland, Inc. · Wayland, MI · VIN: 1FTEW2LP7TFC00884

Negotiation Guide

Opening Offer

$46,122

Fair Price

$47,622

Walk Away Above

$49,696

• Recent buyers paid ~$4,148 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$46,593

Est. Invoice$48,146

Holdback (est.)$1,553

MSRP (Sticker)$51,770

Asking Price$47,770

Markup-$4,000

Est. Dealer Margin on This Car$1,177

Percentile49% of inventory is priced lower

Days on Lot7 days

What Others Paid (Last 30 Days)

Cars Sold5984

Avg Markup-$4,148

Median Markup-$4,000

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell37 days

Dealer Profile

Inventory43 vehicles

Avg Markup (All Models)-$2,465

Avg Markup (F-150)-$3,875

% Below MSRP100%

Avg Days to Sell35 days

Avg Sold Markup-$1,538

Price History

Aug 19, 2026$48,270 → $47,770(-$500)

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