Negotiation Guide
Opening Offer
$46,847
Fair Price
$48,347
Walk Away Above
$50,421
- • Recent buyers paid ~$4,148 below MSRP
Price Breakdown
Est. Dealer Cost$47,246
Est. Invoice$48,820
Holdback (est.)$1,575
MSRP (Sticker)$52,495
Asking Price$48,495
Markup-$4,000
Est. Dealer Margin on This Car$1,250
Percentile49% of inventory is priced lower
Days on Lot5 days
What Others Paid (Last 30 Days)
Cars Sold5984
Avg Markup-$4,148
Median Markup-$4,000
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell37 days
Dealer Profile
Inventory56 vehicles
Avg Markup (All Models)-$2,170
Avg Markup (F-150)-$2,857
% Below MSRP100%
Avg Days to Sell16 days
Avg Sold Markup-$1,773
Cheaper F-150 STX Inventory
Peoria FordPeoria, AZ
-$5,000$43,31549d
Ferrario FordElmira, NY
-$5,000$47,55575d
Paducah Ford, Inc.Paducah, KY
-$4,500$46,3655d
Bob Tomes FordMckinney, TX
-$4,500$47,6305d
Five Star FordNorth Richland Hills, TX
-$4,500$43,1905d
AutoNation Ford Gulf FreewayHouston, TX
-$4,500$43,2805d
Planet FordSpring, TX
-$4,500$47,5405d
Planet FordSpring, TX
-$4,500$43,1905d
Tomball Ford, Inc.Tomball, TX
-$4,500$43,5855d
Tomball Ford, Inc.Tomball, TX
-$4,500$47,0705d