Negotiation Guide
Opening Offer
$44,779
Fair Price
$46,279
Walk Away Above
$48,572
- • Recent buyers paid ~$4,148 below MSRP
- • Sitting 74 days (avg 37) — extra leverage
- • Price already dropped 3 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$45,779
Est. Invoice$47,304
Holdback (est.)$1,526
MSRP (Sticker)$50,865
Asking Price$46,365
Markup-$4,500
Est. Dealer Margin on This Car$587
Percentile4% of inventory is priced lower
Days on Lot74 days
What Others Paid (Last 30 Days)
Cars Sold5984
Avg Markup-$4,148
Median Markup-$4,000
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell37 days
Dealer Profile
Inventory288 vehicles
Avg Markup (All Models)-$2,073
Avg Markup (F-150)-$3,400
% Below MSRP100%
Avg Days to Sell37 days
Avg Sold Markup-$1,443
Price History
Jun 20, 2026$49,865 → $48,865(-$1,000)
Jul 4, 2026$48,865 → $49,865(+$1,000)
Jul 9, 2026$49,865 → $45,865(-$4,000)
Aug 6, 2026$45,865 → $46,865(+$1,000)
Aug 19, 2026$46,865 → $46,365(-$500)
Cheaper F-150 STX Inventory
Peoria FordPeoria, AZ
-$5,000$43,31549d
Ferrario FordElmira, NY
-$5,000$47,55574d
Paducah Ford, Inc.Paducah, KY
-$4,500$46,3655d
Bob Tomes FordMckinney, TX
-$4,500$47,6305d
Five Star FordNorth Richland Hills, TX
-$4,500$43,1905d
AutoNation Ford Gulf FreewayHouston, TX
-$4,500$43,2805d
Planet FordSpring, TX
-$4,500$47,5405d
Planet FordSpring, TX
-$4,500$43,1905d
Tomball Ford, Inc.Tomball, TX
-$4,500$43,5855d
Tomball Ford, Inc.Tomball, TX
-$4,500$47,0705d