Negotiation Guide
Opening Offer
$47,197
Fair Price
$48,697
Walk Away Above
$50,771
- • Recent buyers paid ~$4,148 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$47,561
Est. Invoice$49,146
Holdback (est.)$1,585
MSRP (Sticker)$52,845
Asking Price$48,845
Markup-$4,000
Est. Dealer Margin on This Car$1,285
Percentile49% of inventory is priced lower
Days on Lot35 days
What Others Paid (Last 30 Days)
Cars Sold5984
Avg Markup-$4,148
Median Markup-$4,000
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell37 days
Dealer Profile
Inventory144 vehicles
Avg Markup (All Models)-$2,781
Avg Markup (F-150)-$4,189
% Below MSRP100%
Avg Days to Sell25 days
Avg Sold Markup-$2,109
Price History
Aug 6, 2026$48,345 → $49,345(+$1,000)
Aug 19, 2026$49,345 → $48,845(-$500)
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