Negotiation Guide
Opening Offer
$46,566
Fair Price
$48,066
Walk Away Above
$50,410
- • Recent buyers paid ~$4,148 below MSRP
- • Sitting 75 days (avg 37) — extra leverage
- • Price already dropped 3 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$47,480
Est. Invoice$49,062
Holdback (est.)$1,583
MSRP (Sticker)$52,755
Asking Price$48,255
Markup-$4,500
Est. Dealer Margin on This Car$776
Percentile4% of inventory is priced lower
Days on Lot75 days
What Others Paid (Last 30 Days)
Cars Sold5984
Avg Markup-$4,148
Median Markup-$4,000
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell37 days
Dealer Profile
Inventory255 vehicles
Avg Markup (All Models)-$2,021
Avg Markup (F-150)-$2,694
% Below MSRP100%
Avg Days to Sell43 days
Avg Sold Markup-$2,405
Price History
Jun 25, 2026$51,755 → $50,755(-$1,000)
Jul 9, 2026$50,755 → $47,755(-$3,000)
Aug 6, 2026$47,755 → $48,755(+$1,000)
Aug 19, 2026$48,755 → $48,255(-$500)
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