Deal Sheet: 2026 F-150 STX

Randall Ford Inc · Fort Smith, AR · VIN: 1FTEW2LP5TFC00852

Negotiation Guide

Opening Offer

$46,492

Fair Price

$47,992

Walk Away Above

$50,066

• Recent buyers paid ~$4,148 below MSRP

Price Breakdown

Est. Dealer Cost$46,926

Est. Invoice$48,490

Holdback (est.)$1,564

MSRP (Sticker)$52,140

Asking Price$48,140

Markup-$4,000

Est. Dealer Margin on This Car$1,214

Percentile49% of inventory is priced lower

Days on Lot5 days

What Others Paid (Last 30 Days)

Cars Sold5984

Avg Markup-$4,148

Median Markup-$4,000

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell37 days

Dealer Profile

Inventory130 vehicles

Avg Markup (All Models)-$2,150

Avg Markup (F-150)-$3,636

% Below MSRP100%

Avg Days to Sell41 days

Avg Sold Markup-$1,653

Price History

Aug 19, 2026$47,640 → $48,140(+$500)

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