Negotiation Guide
Opening Offer
$46,787
Fair Price
$48,287
Walk Away Above
$50,361
- • Recent buyers paid ~$4,148 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$47,192
Est. Invoice$48,765
Holdback (est.)$1,573
MSRP (Sticker)$52,435
Asking Price$48,435
Markup-$4,000
Est. Dealer Margin on This Car$1,244
Percentile49% of inventory is priced lower
Days on Lot21 days
What Others Paid (Last 30 Days)
Cars Sold5984
Avg Markup-$4,148
Median Markup-$4,000
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell37 days
Dealer Profile
Inventory328 vehicles
Avg Markup (All Models)-$879
Avg Markup (F-150)-$3,340
% Below MSRP83%
Avg Days to Sell35 days
Avg Sold Markup-$933
Price History
Aug 6, 2026$47,435 → $48,935(+$1,500)
Aug 19, 2026$48,935 → $48,435(-$500)
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